Nailing Your Marketing Budget

One of the most common challenges of working with small businesses on their advertising is that the they haven’t determined a specific advertising budget because they don’t know how to set or allocate the right resources. While everything from staff to utilities is a cost of doing business, advertising is too often thought of as “nice” but not “necessary.”

The objective for this asset was to offer small businesses guidance, regardless of size or industry, to help determine and allocate an advertising budget. While there are positive implications or working with Effectv, it has value for the prospect whether they did business with us or not.

Important Note: I originally created this as a blog post, including a worksheet that went with it. This piece was then edited by our content manager and designed by the creative team.

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