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SOCIAL MEDIA – HUBSPOT Certification
"Without debate, without criticism, no Administration and no country can succeed — and no republic can survive. ... And that is why our press was protected by the First Amendment — the only business in America specifically protected by the Constitution."
— John F. Kennedy's at the American Newspaper Publishers Association (April 27, 1961)
It wasn’t initially a calling for me. Certainly not a crusade. Working in local news was about the creativity, the variety of work, and the connection to community. It was the people I worked with and my sense of accomplishment. It was the long hours, the endless deadlines, and doing it again the next day.
But now, I appreciate like never before the journalists I worked with and the mission I served. For more than 20 years, I had the opportunity to support the business of local news. And it is a business. For while the 1st Amendment protects its existence, it doesn't fund it.
I've been a marketing leader at multiple Gannett sites, digging deep into every aspect of marketing to consumers and businesses. I branched out to cable TV and digital video with Effectv (Comcast), embracing demand generation's tools and techniques. And today, with EmpowerLocal, I get to see the emergence of the next great era of local media through the publishers and people building the future every day.
My passion for local news has reignited. I am excited by the convergence of content, data, and technology, creating a marketplace that publishers are well-positioned to seize.
I'm intensely interested in contributing to that future – on a project basis, in a contract role, or a new position. Get in touch, and let's see if I can help you.
ADS DISPLAY – Google Certifications
MARKETING on LINKEDIN Certification
SOCIAL MEDIA – HUBSPOT Certification